Iduna – “Nosedive” Official Music Video

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Iduna – “Nosedive” Official Music Video

Artist city, country: Toronto, Canada

Artist Biography: Canada’s progressive modern rock four piece IDUNA brings emotionally raw and sonically polished original music to the masses, taking on the challenges of our world today in both word and action. Passionate and heavy, their twin lead vocal and guitar-driven sound never lets up thanks to the melodic and lyrical interplay between Jason Craig and Trison Boyes. Ethereal atmospherics give way to thunderous riffs, driving rhythms, and layers of deep groove courtesy of bassist Tim Saulnier. Anchored by the precise and powerful drumming of Craig Koziar, Jason and Trison’s guitars and voices soar triumphantly, sometimes accusingly, always with honest, often gut-wrenching emotion.
Decisive and questioning lyrically, in many ways IDUNA’s music presents opposite sides of the same coin. This approach is reflected in their sensibilities that pay homage to the loud-soft dynamics of the grunge era and builds on the fundamental sounds of modern alternative rock with a deepening melodic intensity, clarity and stunning harmonies to match. Through their music, IDUNA carries a hope for the future while also pining for a past that is just out of reach.

Director Name: Sabreena Peters
Producer Name: Sabreena Peters

About the Video: “Nosedive” is a song about the dangers of media messaging tactics that reinforce a false or questionable narrative. It’s a cautionary song that’s painfully relevant to both American & Canadian politics at this point in history. The music video is a visual manifestation of the sense of helplessness and frustration that the song embodies.

Artist Website:
Twitter: @idunamusic

Song Lyrics: “Nosedive”

While they talk that way
They don’t know the shadows of the steps they take
Their fucking parade
While they talk that way
Reckless, careless, oh so dangerous,
You ain’t sorry
A historic low
Lady liberty in tow

Watch your step, watch your step
Or nosedive down
You don’t look back, you don’t reflect, oh
Guns for all and to all a good, good night

While they write that way
Eyes eat up the headlines every day,
Start twitchin’ away
While they talk that way
Spokesbot, spin doc, shady messengers
We’re all passengers
A historic low
A nuclear mistletoe

Watch your step, watch your step
Or nosedive down
You don’t look back, you just deflect, oh
Guns for all and to all a good good night.
Sleep tight

Watch your step, watch your step
Or nosedive down
You don’t look back – you just attack
Guns for all and to all a good good night, sleep tight

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