Wilderman – “Cog” Official Music Video

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iTunes: https://itunes.apple.com/us/album/cog-single/1332122543?ign-mpt=uo%3D4
Spotify: https://open.spotify.com/album/56o8mz8Q5XK5km2nLjOIJa

Wilderman – “Cog” Official Music Video

Artist city, country: Marfa, Texas, U.S.A.

Artist Biography: In some ways it might seem counterintuitive that Rob Gungor’s new Wilderman record deals with the increasing rift between lived experience and its digital approximation, given Gungor’s current base of operations in Marfa, Texas. Marfa is about as far as one can get — both metaphorically and literally — from coastal tech capitals, a place where a strong wind can knock the whole town offline for hours.
But it’s more complicated than that, as a conversation with Gungor about the album’s recording revealed one sunny July afternoon. A deeper listen to ‘Artifice’, this new collection of yearning, polyrhythmic pop music, reveals the influence of other unexpected intersections: the digital African psychedelia explored by David Byrne, Talking Heads, and Brian Eno, the cut-and-pasted township anthems of Paul Simon’s Graceland, and the quiet resonance of Donald Judd’s permanently installed works.
The list of players on the record includes members of the burgeoning Marfa community (Andy Stack of Wye Oak) old friend John Arndt (The Brilliance), Gungor’s Grammy-nominated brother Michael, McKenzie Smith (Midlake), Jeremy Harris, and Andrew McGuire. Hugo Nicholson (Radiohead, Father John Misty, Primal Scream) sat in as engineer.
Gungor’s first Wilderman album, 2013’s ‘Learn to Feel’, was recorded in an entirely analog setting; this collection is the opposite. As Gungor says, “That last record was me being like ‘fuck digital technology. Let’s keep things analog. There’s something between ones and zeroes that gets lost from our human spark.’”
But spending time with the work of Judd and James Turrell — two artists with deeply personal work that does not bear the mark of the artist’s hand — changed his outlook. “While it’s amazing to see the Mona Lisa and know that Da Vinci’s hands touched that, there’s something equally transcendent in Turrell’s works. Something about that that made me say okay: Art is a medium and an affectation. It doesn’t have to be me coming directly through it to be connected.”

Director Name: Robert Gungor

About the Video: The “Cog” video uses footage from from “Progressive Growing of GANs for Improved Quality, Stability, and Variation” – an experiment by NVIDIA that uses adversarial networks to create imaginary celebrity pictures “dreamed up by a random number generator”.
As culture homogenizes on the internet and globalization becomes prevalent, people lose a sense of cultural identity and individuality. What we are “fed” is filtered through algorithm, influences our decisions and ultimately, identity – not dissimilar to these artificial celebrities we see on the screen.
Not only that, but the continual morphing of the endless faces gives the illusion of a singular crowd-identity, making it difficult to discern their individual uniqueness.

Artist Website: http://wilderman.us
Facebook: http://facebook.com/wildermanmusic
Twitter: https://twitter.com/wildermanmusic
BandCamp: https://wilderman.bandcamp.com
Instagram: http://instagram.com/wldrmn

Song Lyrics: “Cog”

Everyone moving in mechanical rhythm
Not one or two or eight
billion isolated movements

But as a singular power source
From a uniform transmission
No one moving for one but, for all

Move it right
move in line of action
everybody’s movin in a line

Nearly all the time
you’re spending on the path
Is boring you

Stop adding friction to the line
by slacking off in motion

You just gotta keep on moving on

Move it right
move in line of action
or break off
and don’t interfere

Move it right
move in line of action
everybody’s movin in a line

I can see the day when we’re all moving as one
It’s the silent death of the individual
All the edges smooth, all human flaw is gone
I say fuck that, you gotta do your thing

I won’t go on moving and moving,
I won’t go on moving in line

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